What We Believe

What We Believe


Be our customers' trusted partner... Be a high performing dealer


  • We serve our customers by providing the highest value equipment solutions supported by superior parts and service
  • We provide our customers with the lowest total owning and operating costs
  • We are a customer-focused team that builds positive, lasting relationships
  • We value our employees' well-being and empower our people to make the right decisions
  • We achieve our strategic goals to be a sustainable long-term partner


Integrity - Commitment to doing what is right

Customer Driven - Uncompromised focus on helping our customers achieve success

Positive, Engaged Employees - Recognition that our employees working together are the key to our success

Accountability - Honor our commitments and take action

Adaptability - Continuously seek to improve the business and our individual self to be the best